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NEW QUESTION # 15
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
Answer: A
NEW QUESTION # 16
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
Answer: D
Explanation:
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.
NEW QUESTION # 17
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
Answer: B
Explanation:
To avoid storing sensitive data in the cloud, the admin should use Tokenized Sending. This feature allows Marketing Cloud to send emails without storing sensitive data such as credit card numbers or social security numbers. Instead, Marketing Cloud uses tokens that are replaced with actual data at send time by an external system.
NEW QUESTION # 18
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
Answer: B
Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
NEW QUESTION # 19
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported.
Which error code would the file contain for this record?
Answer: B
Explanation:
Explanation
List Detective is the error code that the file would contain for this record. List Detective is a feature that filters out invalid, malformed, or problematic email addresses from being imported or sent to in Marketing Cloud.
List Detective uses a set of rules and filters to check email addresses for syntax errors, spam traps, role accounts, or blocked domains. If an email address fails the List Detective validation, it will not be imported or sent to and the file will contain an error code of List Detective
NEW QUESTION # 20
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